Juawana Colbert (born December 24, 1980) is an American luxury real estate agent, businesswoman, and reality TV personality best known for starring in Netflix’s Selling Tampa. She is a senior agent at Allure Realty, the all‑Black, all‑female brokerage founded by Sharelle Rosado. With over 15 years of experience in economic development and business, Colbert transitioned into real estate and quickly became one of Tampa’s most respected agents.
“I believe in discipline, professionalism, and helping families build generational wealth through real estate.” — Juawana Colbert
Introduction
Juawana Colbert is a luxury realtor and entrepreneur who rose to national prominence as one of the stars of Netflix’s Selling Tampa (2021). Known for her sharp business acumen, professionalism, and warm personality, Colbert has become a trusted figure in Florida’s competitive real estate market. Before entering real estate, she built a career in economic development, combining her expertise in finance and marketing with her passion for helping families achieve homeownership.
Her journey reflects resilience, ambition, and representation: from her early days in business to her role as a reality TV personality, Juawana has consistently demonstrated that women of color can thrive in luxury real estate.
Timeline Overview
| Year | Milestone |
|---|---|
| 1980 | Born in Los Angeles, California (December 24) |
| 2000s | Earned Business degree from Northwood University |
| 2000s | Completed certificate in Finance, Marketing, Real Estate, and Business Retention at University of Oklahoma |
| 2005–2019 | Built career in economic development |
| 2019 | Joined Allure Realty in Tampa, Florida |
| 2021 | Starred in Netflix’s Selling Tampa |
| 2022–2025 | Continued luxury real estate career; expanded media presence |
Quick Facts
| Attribute | Detail |
|---|---|
| Full Name | Juawana Colbert |
| Birthdate | December 24, 1980 |
| Birthplace | Los Angeles, California, USA |
| Age | 45 years (as of 2025) |
| Height | Approx. 5 ft 6 in (1.68 m) |
| Ethnicity | African-American |
| Education | B.A. in Business, Northwood University; Certificate in Finance/Marketing/Real Estate, University of Oklahoma |
| Profession | Real estate agent, businesswoman, TV personality |
| Parents | Not publicly disclosed |
| Siblings | Not publicly disclosed |
| Marital Status | Divorced |
| Children | One son |
| Net Worth | Estimated $1 million–$1.5 million |
Early Life, Parents & Siblings
Juawana Colbert was born in Los Angeles, California, on December 24, 1980. Details about her parents and siblings remain private, but her upbringing instilled in her values of discipline and ambition. Growing up in a diverse city exposed her to different cultures and opportunities, shaping her worldview and inspiring her later career in business and real estate.
Education
Colbert pursued higher education at Northwood University, earning a Bachelor’s degree in Business. She later completed a certificate program in Finance, Marketing, Real Estate, and Business Retention at the University of Oklahoma’s Economic Development Institute. This academic background gave her a strong foundation in economics, finance, and entrepreneurship, which she later applied to her real estate career.
Career Background
Economic Development
Before entering real estate, Juawana spent over 15 years working in economic development, helping businesses grow and communities thrive. Her expertise in finance, marketing, and retention strategies made her a respected figure in the field.
Transition to Real Estate
In 2019, Juawana joined Allure Realty, a Tampa‑based luxury brokerage founded by Sharelle Rosado. Her background in business gave her an edge in real estate, allowing her to quickly establish herself as a top agent.
Selling Tampa
In 2021, Juawana starred in Netflix’s Selling Tampa, which followed the women of Allure Realty as they navigated the competitive luxury real estate market. Nicknamed “the HR” by colleagues, she was portrayed as Rosado’s right‑hand woman, balancing professionalism with warmth. The show highlighted her ability to close deals, mentor colleagues, and manage office dynamics.
Current Work
As of 2025, Juawana continues to thrive in luxury real estate, specializing in multi‑million‑dollar homes in Tampa and surrounding areas. She also engages in media appearances, speaking about homeownership, financial literacy, and representation in real estate.
Career Colleagues
- Sharelle Rosado (CEO of Allure Realty, Selling Tampa)
- Rena Frazier (Attorney & Realtor, Selling Tampa)
- Anne‑Sophie Petit‑Frere (Selling Tampa castmate)
- Karla Giorgio (Selling Tampa castmate)
- Colony Reeves (Selling Tampa castmate)
- Tennille Moore (Selling Tampa castmate)
- Alexis Williams (Selling Tampa castmate)
Trending News (2024–2025)
Juawana continues to attract attention for her luxury real estate ventures and her role as a single mother balancing career and family. She has also expanded into entrepreneurship, launching a wine bar in Tampa, reflecting her versatility as a businesswoman.
Challenges & Achievements
Achievements:
- Built a career in economic development before transitioning to real estate
- Starred in Netflix’s Selling Tampa
- Known as Rosado’s “right‑hand woman” at Allure Realty
- Launched entrepreneurial ventures, including a wine bar
Challenges:
- Navigating the pressures of reality TV exposure
- Balancing motherhood with entrepreneurship
- Managing office dynamics in a competitive industry
Personal Life, Spouse & Children
Juawana was previously married but is now divorced. She has one son, whom she raises with dedication and love. Her role as a single mother has been a central theme in her life, influencing her career decisions and drive to succeed.
Salary & Net Worth
Juawana earns income from real estate commissions, media appearances, and entrepreneurial ventures. Her estimated net worth is between $1 million and $1.5 million, reflecting her success in both real estate and business.
Legacy
Juawana Colbert’s legacy is defined by professionalism, resilience, and representation. As a Black woman excelling in luxury real estate, she has broken barriers and inspired others to pursue careers in industries where diversity is limited. Her presence on Netflix amplified her influence, making her a role model for women seeking to balance career, family, and entrepreneurship.
Conclusion
Juawana Colbert’s biography illustrates a journey of ambition and resilience. From economic development to luxury real estate, and from Los Angeles to Tampa, her story embodies professionalism and representation. As she continues to expand her career, she remains a powerful figure in both real estate and media, proving that women of color can thrive in competitive industries.
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